5 Reasons Why You Should Consider Pinterest For Your Business

If you aren’t using Pinterest for your business yet, ooooooo let me tell you friend! You are missing out!

Let me guess, your Pinterest account has been used for years to store those inspirational pins you found for your next project, only to have gone to die in the darkest corners of your Pinterest boards. Am I right?

I know, because that once was how I used my Pinterest account. Then I came to find the power of Pinterest and the marketing opportunity it holds for content creators, eCommerce stores, coaches, and many other businesses!

If you aren’t yet convinced that you need to stop sleeping on Pinterest for your business, then check out these 5 reasons you should.

 

It’s free

I mean, who doesn’t like free?! This alone should be one of the first reasons you take advantage of this visual search engine and add it to the list of tools you use to grow your business. All it takes is a website, consistent new content, and a little time. I can’t even say that it really requires a lot of creativity because there are so many resources for templates that you can use! Now, obviously, if you decide to dabble in ads and campaigns, that’ll cost you some money, but for good ol organic traffic, FREE!

Do you really need any other reasons?

Okay, I’ll share the rest I guess.

 

Promote brand awareness

To attract potential customers to your business, the public needs to know your business exists, right? Through Pinterest, you can build brand awareness by creating eye-catching pins related to your niche, including relevant links to your website, add pin save buttons to your website, and consider creating idea and rich pins.

 

Conduct market research

By using Pinterest for your business, you can find out what your ideal audience is interested in! Pinterest has a great trends tool you can find here.

You can use this to search your keywords and see what’s trending and/or when it has in the past. There are several ways to see what your ideal audience is searching for on Pinterest by typing in the Pinterest search button and seeing what autofill generates.

 

 

5 billion searches a month

According to Pinterest, they have reached 5 billion searches a month! Surely with that number, someone is searching for what you have to offer. So what can you do with that information? With the right Pinterest strategy for your business and content, Pinterest could be a great tool to incorporate into your sales funnel.

 

Additional website traffic

Pinterest is one of the largest website traffic drivers in the world, what more do you need to convince you, STOP SLEEPING ON PINTEREST!

By driving more traffic to your website, you have the ability to convert browsers into buyers just a few short clicks away. It helps that pinners come looking for ideas, whether it be for travel, health, fitness, beauty, or apparel (the list goes on), and browse. If they’re not there to browse, they come already knowing what they want and looking to buy. Boom, hello conversion!

Okay, are you convinced yet? If you have made it to this point, you’re at least intrigued enough to consider it. But I can hear you now, “but Jessica, I don’t have time to implement ANOTHER platform into my business marketing strategy”. No worries friend! Schedule a FREE consultation with me and we’ll see what Jessimplicity can do to help you get started with Pinterest for your business.

Stay tuned for more!