A Beginner’s Guide to Using Pinterest – Basic Vocabulary

 

In most cases, there is a similarity between the popular social media platforms. You can find video content on Instagram, TikTok, Facebook, and Pinterest. All but TikTok have the standard posts with just an image and text and each platform has an algorithm that likes things a certain way. 

Even though there are similarities, there are just as many differences, like what certain features and elements are called and how to use them. 

I’ve provided some basic vocabulary below to help guide you through the realm of Pinterest Marketing. What kind of friend would I be if I didn’t at least give you a beginner’s guide to get you started!

 

Profile

As with all platforms, this is where your basic information is housed. It is essential in the land of Pinterest, to appeal to the algorithm, that your profile is equipped with these important components. Your profile should be packed full of keywords and provide a clear picture of who you are and what your audience can expect when following you. 

 

Board

A board on Pinterest refers to where your pins will be stored. These boards should be niche related and packed full of keywords related to the Pins that you will save here. These boards serve as not only the organization of your Pinterest account but also help the algorithm learn how to categorize your pins and push them out to your ideal audience.

 

Keyword

I’ve been using the term “keyword” a lot, so I might as well mention exactly what a keyword is and how to use them effectively on Pinterest. Keywords are meant to be used strategically. While many platforms use hashtags for categorizing purposes and to get your content out to your ideal audience, keywords are the hashtags of Pinterest. 

With Pinterest first being a search engine (visual search engine), Pinners use keywords to search for content associated with those words that describe what they’re looking for. Keywords should be used in your profile, boards, and the pins you create. 

 

Description

There are two places you can find “descriptions”. One is your board description. As mentioned previously, it is important that the description of your board is keyword-rich and provides a clear understanding of what the viewer can expect to see in your board. 

The second is your pin description. This is where you’ll again have a keyword-rich description of the pin and what the viewer will get from clicking on it. 

 

Want to learn more about optimizing your Pinterest account for your business? Check out Part 2, with more terms you’ll want to know when using Pinterest for your business. 

 

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