A Beginner’s Guide to Using Pinterest – Part 2
As promised in my previous blog post, “A Beginner’s Guide to Using Pinterest – Basic Vocabulary”, I bring to you, PART 2!
If you found the basic vocabulary to be useful in your Pinterest journey, then I know you’ll find the information I have for you in Part 2, to be just as valuable!
In Basic Vocabulary, I shared explanations and the purpose of your profile, board, keyword, and description. Now we’ll touch on all things Pins! I’m going to share with you the type of pins you can create and how to optimize them to benefit your business and Pinterest account reach! Let’s get started, shall we?
The Basics
It would be all too easy (and quite boring if you ask me) if posting pins was all you had to do to use Pinterest for your business. We’ll start with the basics though and define what a Pin is.
Your pin will consist of an image/video, title, description, and a link (this will depend on the type of pin you are creating. More on that in a minute). To attract your ideal audience, you will create visually appealing pins that reflect an idea of what you have to offer the Pinner and hopefully entice them to click your pin which will then take them to where your link goes.
Standard Pin
Your standard pin is a vertical image that is 1000 x 1500 pixels. You’ll want to make sure that your image is clear and related to the content you are sharing with that pin. Add your logo, text overlay related to the content shared, and link your pin to your website content.
Video Pin
A video pin allows you to catch the attention of your ideal audience with a clear hook within the first few seconds. For your video pin, you’ll want to keep it between 15 seconds – 1 minute. A tip you’ll want to consider as with any video content, use captions and text overlays just in case the Pinner is watching the video without sound.
Idea Pin
An idea pin is a multi-page canvas to share your ideas with your ideal audience which can be through still images and/or video. Ideally, you’ll want at least 3 slides for each Idea Pin. Idea pins should be your original content and ultimately share your ideas.
The difference between the previous pin styles and the Idea Pin is that the Idea Pin allows you to share details such as a list of ingredients, supplies, etc. You also have a place to tag related topics to reach the right people. One key thing to know is that Idea Pins do not link to anything (at the moment). Pinterest is conducting Beta testing that is available to select accounts, allowing Idea Pins to be linked to outside sites. I for one am hoping that this feature becomes available to all accounts soon!
To wrap this up, I do want to mention that if you are in eCommerce, you’ll want to look into the options of Product pins and Collections! If you find this of interest and would like me to dive deeper into the eCommerce use of Pinterest, let me know in the comments!
If you are still stumped on what exactly makes a good-performing pin on Pinterest, stay tuned for my upcoming blog post!
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